MIC DROP PEPSI FREE
“We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, Pepsi’s Vice President of Marketing. The generative NFT collection dubbed Pepsi Mic Drop celebrates the Brands deep. Currently, the collection is only available for US residents due to “tax purposes”. The US sports drinks maker Pepsi has dropped the first-ever brand NFT. The NFTs will then be able to buy, sell and trade on the users’ marketplace of choice. As of the listings, the Pepsi Mic Drop 1198, with a current price of ETH 1.33 or 5,348.97 (as of when this article was written), is the highest priced NFT from right now. The waitlist opens Friday December 10 at 12pm EST, with approved users able to mint two days later on Tuesday, December 14 at 12.30pm EST.
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Update your settings here to see it.Īdditionally, to ensure an “equitable experience” and more manageable gas fees for minters, Pepsi has implemented a waitlist to ensure fair participation in the collection. And Adidas partnered with Bored Ape Yacht Club and several other NFT initiatives, marking a big splash.This content is not available due to your privacy preferences. Meanwhile, as mentioned, Coca-Cola entered the metaverse through the launch of an NFT collection in virtual reality experience Decentraland. However, for someone who doesn’t use Metamask, the website redirects to a link connecting to a list of other Ethereum-based NFT wallets. Set up your Metamask wallet, which is the prerequisite for buying these Ethereum based NFTs. The company worked with VaynerNFT for the launch, which was also involved in NFTs for US Open tennis, Budweiser and American Apparel. The Pepsi Mic Drop NFT website mentions a three-step easy process to buy the NFTs launched by the brand.
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This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.” “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, VP – Marketing, Pepsi. As such, Pepsi is not necessarily looking to make this project mainstream but instead is targeting existing crypto and NFT enthusiasts. Still, consumers will need to set up a crypto wallet to participate, which may dissuade those who have no experience or interest in crypto. The link with microphones and music may be an effort to remind consumers of the brand’s association with the industry.Ĭonsumers have to enter a waitlist, and 1843 will be approved to mint their an NFT free of charge, while the other 50 NFTs will be used for future marketing initiatives. It is also the main sponsor and organizer of Pepsi’s half time Super Bowl show since 2013, although the contract is about to expire.Ī launch of a Pepsi NFT collection was almost inevitable, considering that many other major brands, including its greatest rival Coca Cola and other PepsiCo brands such as Lays’, had already entered the space. Pepsi has inked deals with Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, and other iconic names in the industry. Through many strategic campaigns that helped Pepsi become a part of pop culture, the music industry played a crucial role in the process.
In addition, the visuals were inspired by Pepsi’s flavors over the years. Each image was randomly generated by an algorithm and is unique. The NFTs depict a microphone-like character with additional features such as hairstyles, sunglasses, and more.
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In total, 1893 digital assets will be minted, most of which will be available to claim for free by U.S. The Pepsi Mic Drop wallet waitlist opens Friday, December 10 at 12:00 PM EST In keeping with the Pepsi brand’s thought leadership in emerging marketing practices, Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero. Pepsi is entering web3 with the launch of Pepsi Mic Drop, a non-fungible token (NFT) collection based on the brand’s pop culture theme.
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